After some exciting meetings in late October here at Stack HQ we’d been wracking our brains to figure out a way to capture and amplify the excitement we’ve seen from past game releases on gaming.stackexchange.com. And then, like an alchemical reaction, or a flashbang sent from the Military Gods, it hit us: Call of Duty: Modern Warfare 3 was coming out the same week as Elder Scrolls V: Skyrim! Two epic games coming out a couple of weeks before Thanksgiving – one with a history of popularity on our site, and one promising to be one of the largest media releases of all time.
The ideas bubbled like molten armor-grade steel after that–a contest pitting these two titans of gaming against one another! Plus a launch party! Here, at our swank-esque New York office! 30-inch monitors! 7 Xboxes! Projector screens! Beer! Film ourselves getting the games at midnight release events! Food! A DJ! Livestream it! Professional comedians providing color commentary! Invite bloggers, podcasters and users! Create a custom landing page to compile page views, questions asked and a real time Awesometer to measure which game was winning! More beer! Oh, and do it all in a week and a half. Ruroh…
But we did it! And it was fun! I’ll tell you all about the work we did in meat space to prepare and throw this event without a hitch, but if you just want to hear about the ether-space stuff, skip to the last paragraphs like a Special Forces operative on a pointstreak (you know… quickly).